Many business owners feel overwhelmed when thinking through their online strategy. It is understandable as you likely wonder, how do you put your business on Yelp and if it is even worth the trouble? You might already be stressed running the day-to-day aspects of your business.
But, it’s worth figuring out, because online reviews have serious sway. Research shows that almost 90% of consumers trust them just as much as a personal recommendation. So this is why it’s critical you understand, how do you put your business on Yelp and are reviews really all there is to running a locally focused business?
Why Yelp Matters to Your Business
Yelp is a massive platform, bringing in over 178 million users every month. Think of it as a digital town square where potential customers find local businesses.
Consumers visit Yelp specifically to get information, read reviews, and decide where to spend money. Many of them are ready to make a purchase, but this helps increase your website’s exposure when properly used.
After checking out a business’s page on the platform, 92% of Yelp users go on to buy something.
The Real Impact of an Updated Listing
Many businesses are surprised by the value an active Yelp presence adds. Having accurate details can make a major difference.
In fact, a shocking number of customers drop brands with outdated or wrong info. Recent data reveals 63% of people simply walk away in such cases, and Yelp boasts a massive base of more than 70 million monthly visitors.
Yelp Isn’t Just for Restaurants
A common misconception is that Yelp is exclusively for food-related businesses. The largest percentage of reviews on Yelp actually center on home and local services.
Most people visit Yelp near the final stages of their buying journey. The reviews there, positive or negative, heavily affect decisions about how to prime your business for more growth.
How To Create A Yelp Business Listing, Step by Step Guide
First, see if you are already there by checking biz.yelp.com. A customer might have already created an unclaimed page for you.
You could use the Yelp for Business app if a computer is unavailable. Here’s how you take control of adding your business listing step by step.
If No Listing Exists: Adding Business On Yelp
Don’t see your business when you search for your business on the Yelp for Business Owners page? Simply tap the “Add your business to Yelp” link.
Then fill out a short form about your business details and email address. After that you hit “Add Business” button, and follow some steps. Here’s the info they need:
- Business name, address, phone number.
- Category that best fits.
- Website URL.
- Email for confirmation.
Yelp asks for location details for all the usual ways someone might want to visit, pickup goods, or receive a shipment. Once Yelp’s moderators have verified your information, the process typically takes only a couple of business days to go live.
If A Listing Exists: Claiming Your Business On Yelp How To
Someone may have started an unclaimed profile on Yelp, as a customer. Don’t panic, simply take ownership, and update incorrect information if something looks out of date.
Go to the Yelp page for your business and select “Claim this Business.” Create a “Yelp for Business Owners” account if you don’t have one.
If you have one already, simply login and do what the prompts tell you to verify your business.
Optimizing Yelp Listing For SEO Insights
You can use several easy features on Yelp to further develop your listing and make a strong connection with consumers.
This section will give you some practical steps for properly optimizing your business on the site and the various scenarios to consider.
Making a Visual Connection With Your Ideal Customer
Pictures on your Yelp account are one of the simplest and most successful changes to make. Images help people recall specifics, including some will give potential customers a glimpse inside and could result in more engagement. When you upload your images, make sure to add keywords in your image tags too.
By incorporating pictures into the content, it makes your brand instantly easier to process. In fact, people hold on to about 55% more details that way.
What Your Core Details Must Communicate Clearly
Keep all of your contact and descriptive information up to date. Make sure that your basic details – the business address, business hours, services, pricing, and delivery details are correct.
This is all the stuff new and even long-time local patrons would be looking for. Think of the types of visitors too like mobile phone users with iPhones and Samsung.
Selecting Yelp Categories For Business Listings
The Yelp for Business section lets users find you by allowing your business to pick out three categories that match your business best. Then if people are “filtering down”, they find you easier.
Imagine them as small “tags.” Pick options about delivery if consumers choose delivery.
Otherwise, they will just visit you like they normally did to see if you treat them like an individual.
Writing a Persuasive Business Description
Yelp lets you really describe what sets your offerings and company culture apart from typical old stale companies. Here are the vital data points most Yelp listings convey:
| Description Element | Purpose and Value |
|---|---|
| Specialties | Share key products, services, your unique edge (1,500 characters). |
| History | Founding year, your brand story (up to 1,000 characters to establish industry trust). |
| Business Hours | Communicate exactly when the doors are open for business. This even can be down to seasonal, event based, or random holiday closures and times. |
| Meet the Owner/Manager | Consider adding a personalized touch introducing direct customer communicators to seem easier to approach (if you’re an entrepreneur). |
Keep these different text boxes on your radar to create a comprehensive presentation. These are things Yelp’s search results gives attention to.
Adding Photos, Amenities, and More
Extra visual elements draw users in even further. Yelp listings with ample imagery have been statistically shown to yield about 3x the normal rates of new business, according to several studies.
Staying Active & Engaging on Yelp
Merely listing your business is a decent first move. But, if you want customers you also must be proactive.
Check back in and look at it from the visitor’s viewpoint. Engage on your page with how actual local consumers are giving your business feedback.
Monitoring & Responding To Customer Reviews On Yelp
Actively dealing with the reviews, comments and discussion goes a really long way toward getting an edge online. So when you receive great reviews on Yelp, showcase those to attract customers to make money.
Here is how top-ranking businesses turn “good” reviews into “money” and you will learn how to get more reviews on Yelp with these tactics:
- Place visible signage with messages like:
“Find us and review our service on Yelp.”
- Insert gentle calls to action encouraging feedback within your business website like:
“Have we helped you out recently? Share your experiences with us right over on our [yelp page link].”
- When training teams on etiquette, teach the basics on soliciting reviews:
“Our goal on this team is five star customer service, but let us know on Yelp directly about your real experience”.
However, if you receive bad feedback, show how Yelp gave your business an opportunity. Don’t ignore negative reviews, deal with customer concerns immediately by connecting with your audience when you reply to feedback (both good and bad).
Roughly 1 in 3 customers will reverse a bad review, if the company fixes things sufficiently.
Even consider updating website sections like testimonials, or when on Instagram for instance. Then you can highlight more user ratings publicly, when linking it to Yelp in some way.
Advanced Features: Yelp Ads & Upgrades
When logged in, you’ll see Yelp advertising options and premium upgrade choices. This helps generate a marketing boost by yielding triple more traffic and views.
Paid “Yelp Ads” are very effective too, targeting specific markets you focus your energy on. Those options help boost things if needing attention around certain services or to draw new focus to something time-sensitive.
How do you put your business on yelp mobile version?
Do you think all your potential customers will discover your business through a desktop? If Yelp already did, someone still can create an unclaimed business if one does not exist already.
Go to your Yelp app homepage, on either an Apple (iPhone) or Google (Android), Tap the “settings”.
Then tap “Add Business”. The next part simply lets you add business details through the form, then you’ll simply finish up by sending in those minor pieces of company-related business contact content.
FAQs about how do you put your business on yelp
How do I add my business to Yelp?
Go to Yelp for Business, search for your business, and claim or create a new listing by following the setup steps.
How long does it take for Yelp to verify a business listing?
When verifying Yelp business profile, it can take anywhere from a few days to a week, depending on the review process.
What information is required for a Yelp business profile?
A business profile requires your name, address, phone number, website, hours, and category, along with photos and a description. These are the typical NAP requirements for all business listings.
Is it free to create a business listing on Yelp?
Yes, creating a basic business listing on Yelp is free, but there are paid options for advertising and enhanced features.
How can I improve my business visibility on Yelp?
Encourage positive reviews, upload high-quality photos, keep your information updated, and engage with customer feedback.
Conclusion
There’s some key parts of this puzzle, as now you should have an idea of how you put your business on Yelp, it’s clear that the site holds extreme reach and value. However, you should consider a number of factors.
The massive audience makes a huge difference when marketing to those locally checking things to do nearby. However you go about it, get something posted by following each step.
By being sure, you won’t walk away losing customers. Get accurate information to keep the local revenue high. It will have an enormous effect when Yelp has a correct listing in search and now that we covered, how do you put your business on Yelp you understand things from multiple perspectives.
