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Eye Care SEO Case Study: 2,236% Increase in Google Search Clicks

Let's Talk Growth

About Company:

Barnes Talero Eyecare is a bilingual optometry practice in Nashville, Tennessee, led by Dr. Maria C. Barnes. The practice provides eye exams and medical eye care for adults and children.

Company Name:

Banres Talero Eyecare

Visit Website

Client Name:

Dr. Maria C. Barnes
Owner & Optometrist

Industry:

,

Services:

, , ,

Share Now:

“I have been working with Christine at Premier Consulting for over 2 years. She has been instrumental at increasing our new patient visits. Using digital marketing has been a pivotal decision for my eye care practice.”

Dr. Maria C. Barnes
Owner & Optometrist
2236
%
Google Search Click Growth
253
%
Ranking Keyword Growth
493
Google AI Overview Responses

We Helped with:

SEO strategy
Keyword research
Educational content
Local SEO
Bilingual SEO
Internal linking
Technical website updates
AI search visibility tracking

Key Result:

Google Search clicks increased 2,236%, from 134 in August 2025 to 3,130 in August 2026. By September 2026, the website ranked for 977 keywords, and Ahrefs tracked its content in 458 Google AI Overview responses across 20 pages.

 

The Challenge:

When Barnes Talero Eyecare launched its new website in September 2025, the practice wanted more people to find it through searches for eye care services and common vision questions. The site needed content that could reach people beyond those already searching for the practice by name.

Its SEO work also needed to reflect the people it serves: local patients looking for care in Nashville and both English- and Spanish-speaking readers looking for answers about their eyes.

The Solution:

We built an ongoing SEO strategy around patient questions, the practice’s services, and local search terms. We improved the structure and wording of service pages, published educational articles, added Spanish-language content, and connected related pages through internal links.

Articles addressed questions about pink eye, dry eye, temporary double vision, eye dilation, progressive lenses, multifocal contacts, and children’s eye symptoms. We wrote them in language patients could understand and linked readers to related services when relevant.

We also updated page titles, descriptions, headings, and existing content as search data showed new opportunities. Search Console and Ahrefs reporting guided the work after the website launched.

The Result:

Google Search clicks rose 2,236% year over year. The website received 134 clicks in August 2025 and 3,130 in August 2026. Search impressions rose from 21,600 to 500,000 during the same months, a 2,215% increase.

Across the first 12 months after launch, from September 2025 through August 2026, the tracking data records 16,030 Google Search clicks and approximately 2.95 million search impressions.

The website also began ranking for a much wider range of searches. Ahrefs recorded 277 ranking keywords in January 2026 and 977 by September, a 253% increase. Of the September total, 968 were non-branded keywords, meaning the searches did not include the practice’s name.

The content gained visibility in AI search results, too. As of September 2026, Ahrefs tracked 458 Google AI Overview responses across 20 website pages. Across all AI platforms in its report, it tracked 588 responses involving 32 pages.

Local search activity grew as well. Calls from the practice’s Google Business Profile rose from 85 in July 2025 to 125 in July 2026, a 47% increase.

The Deliverables:

SEO strategy and keyword research
Educational article planning and writing
Nashville service page updates
Spanish-language content
Page titles, descriptions, and heading updates
Internal linking between articles and services
Technical website reviews and content updates
Search Console, Ahrefs, and AI search reporting

Before & After:

Company Name:

Banres Talero Eyecare

Visit Website

Client Name:

Dr. Maria C. Barnes
Owner & Optometrist

Industry:

,

Services:

, , ,

Share Now:

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