Generative Engine Optimization is the practice of structuring your website and content so generative AI search engines can understand it, trust it, and cite it in their responses.

Generative search engines work by summarizing information from multiple sources into a single, direct answer, rather than displaying a list of links for users to click through themselves. That means visibility depends less on ranking position and more on whether your content is clear, credible, and structured in a way AI systems can confidently reference.

Authoritative, well-structured content is what earns that trust. Vague, thin, or poorly organized pages rarely get pulled into generative responses, no matter how well they’ve historically ranked in traditional search.